Indexing software programs are used to locate sites on the web. The indexers, also referred to as search engines, regularly collect the names, addresses, and descriptions of any new sites. During this website registration process, the indexer requests for a list of keywords which will be used to categorize and identify the company being listed.
Whenever a web user initiates a search query, the search engine uses keyword matching techniques to search the web and list its search results. Simply put, a company must be registered with search engine and the keyword with which it registered should be same as the one keyed into the search box, for its website to appear in the search results. The benefit of using appropriate keyword is very clear because somewhere on the web, people are busy looking for products and services to fill their specific needs, yet you don't know what that particular need they have to fill is.
The answer is in the keywords they use. It is what unveils what lies in the customer's heart. If you know the keywords or the phrase your customers use to describe your products or services, and register it with the search engine, it will list your website as one of the search results each time a customer initiates a search query with the same keywords or phrase. In other words, if you know the keywords your customers use to describe the need they have to fill, it implies that you know exactly what need they have to fill. On the other hand, to optimize a website without accurate knowledge of what your customers need is the first reason for poor traffic to your website. It can be likened to opening a steak restaurant for vegetarians. Your duty is to find out the keywords your customers use to describe your products and feed them back with same by registering the phrase with the search engine. Once you select appropriate keywords, you create the persuasive buying momentum needed for each guest and build their confidence that they have found what's relevant to their needs. Any visitor will always look up to you as one with the solution to his particular need if your website uses his language to describe his need.
During web search process by Google, as an instance, the indexer (search engine) examines billions of pages of web content and provides its results in less than two seconds. The examination is a quick glance of each page and this quick glancing process could be poorly done on a page leading to the skipping of a valid page that would have been selected on the search results. The problem could be due to the type of software used to create the web pages or the structural design of the web pages. Therefore, using easy to use page creation software to create the web pages is the second reason for poor traffic after optimization because it creates tons of codes for the search engine to search through.
On the other hand, sites whose structures contain a lot of frames is the third reason for poor traffic after optimization because frames slow down activities especially a quick search process that is expected to complete in less than two seconds. Your duty is to ask your web designer questions in that regard and he has to convince you that he is familiar with the implications of using cheap and low quality web page creation software and the use of too many frame structures in web page designs. And he should be able to tell you the technique he employs to avoid the pitfalls.
We have established before that the web content should contain the appropriate keyword. The content must equally have sufficient links for best result. It is wrong to assume that print content is web content. The difference is that web content can have multiple links while print content only ensures that page 3 is linked to page 2 and page 4. A link can give any of the following instructions:
- Click here for more details
- Chat with our customer care representative
- Contact us
- Buy now
- Subscribe to our free e-mail newsletter
Linking is very crucial to successful web content. Poorly linked web page is the fourth reason for low traffic and the remedy is to write content with enough links on all the pages.
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